"We were very pleased with the extensive research David conducted and the recommendations made for the 2011 UK National Town Centre Management Awards. The response from UK Town centres has been excellent and resulted in 60 entries being submitted – the highest number ever received. David also acted as an Awards Judge with other industry professionals."

Martin Blackwell - Chief Executive Officer, Association Town Centre Management, United Kingdom

David West - Principal Consultant

Premier Retail Marketing provides specialist retail advice to Government, Local Councils, Property owners, Retailers and Business associations in Australia and overseas.

 

 

 

 

 

 

Key business areas are: Auditing and analysing the retail business mix, developing retail growth plans, managing and marketing main streets and retail marketing workshops for retailers. Best practice strategies include Business Improvement Districts (BIDs) and centralised management.



Premier Retail Marketing analyses traffic flow, access and parking, pedestrian movement, store presentation, customer shopping preferences, catchment areas and streetscape design. Business retention and business attraction plans are also developed.

 

David West the principal consultant has over 20 years experience as a retail consultant, main street manager and shopping centre manager. The Rundle Mall Management Authority was developed under David's guidance. Overseas experience includes New Zealand, United Kingdom, Europe, United States, Singapore, Hong Kong and Turkey.

 

David has keen on-street observation and analysis skills, whether he is visiting stores, watching pedestrian traffic flows or counting available car parks. His knowledge of management, marketing, business development and streetscape design is beneficial to clients. Well written, concise reports including action plans are efficiently produced and presented clearly.

 

Premier Retail Marketing clients include:Christchurch - New Zealand

  • Heart of London Business Alliance
  • Assoc of Town Centre Management UK
  • City of Adelaide SA, City of Perth WA
  • City of Melbourne VIC
  • Christchurch City New Zealand
  • Parramatta City Council NSW
  • City of Fremantle, Mandurah WA
  • North Shore, Manukau Council NZ
  • Pacific Conferences Singapore
  • IMI Conferences, Turkey



Successful streets don't happen by chance (5 mins):


All videos here...
 

News Feed

  • Retail work in Australia
    I am currently developing marketing plans with several small retailers in the City of Adelaide and I am working with Fremantle retailers and Council to develop a Business Improvement District to revitalise the City.
  • City retailers unite
    Adelaide City retailers can attract more customers through a collective marketing approach to deliver retail promotions and events.
  • Returning to Australia
    I will return to Adelaide in January to continue working with retailers and Councils to improve the business environment and retail marketing strategies.
  • Heart of London BID
    Currently working with the very professional team at the Heart of London Business Alliance on the 2012-2017 BID renewal ballot.
  • New York retail
    Visited many retail streets and centres in NY including Macys, Bloomingdales, Century 21, Madison Ave and 5th Ave. My favourite store was Eataly in the Flatiron District – an excellent concept.