Premier Retail Marketing was established in 2002 to provide retail advice to Councils, Town centres, City centres and mainstreets in the areas of business mix development, marketing and governance and we can tailor a retail strategy for your mainstreet, City or town centre.

  • The company has local grounded knowledge complemented by international experience.

The company can guide you through the complete retail project from on-site analysis and customer research to developing strategies and action plans and measuring results. The Principal consultant David West has experience developing retail strategies for a range of cities including Adelaide, Christchurch, Fremantle, Parramatta, Mandurah and Mount Barker.

  • David has also worked in London, Auckland, Sydney, Melbourne and Perth.

Premier Retail Marketing has worked with Councils, Business Associations, Business Improvement Districts and retailers in mainstreets and shopping centres. The company is experienced in developing business and economic development strategies that support small businesses.

The extensive experience of our Principal Consultant saves you time and money due to his understanding of many disciplines or 'success factors' that affect the performance of small retailers and businesses.

Mainstreet Projects completed by Premier Retail Marketing

City of Adelaide - City-wide Retail Strategy, Rundle Mall Management

Adelaide Hills Council - Stirling Town Centre marketing plan

Barossa Business Association – workshops

Beach Road Mainstreet - management assessment, business mix

City of Unley - retail expert panel & retailer marketing workshops

Grote Street mainstreet research & retail consultancy project

Hutt Street mainstreet research & retail consultancy project

Jetty Road Glenelg Mainstreet – retail consultancy project

John Street Salisbury - business mix analysis, retail project

Kadina Town Centre – retail workshop

Mount Barker Regional Centre - business/marketing plan

O’Connell Street mainstreet research & retail consultancy

Playford Council - place-management project

Prospect Road – business mix project

Property Council – shopping centre housekeeping judging

Rundle Street - marketing / business mix

Semaphore mainstreet / Port Adelaide vacancy analysis

Strathalbyn town centre – business mix workshop

Town of Gawler - workshops, marketing advice

City & town centre consultancy projects

City of Melbourne VIC - Bourke Street Mall consultancy projects

City of Melbourne VIC – busking assessment report

City of Sydney NSW – Kings Cross precincts retail mix project

Parramatta NSW – business mix project – retail growth plan

Penrith NSW – business mix & marketing plan

Wollongong City Centre NSW – City centre management assessment

Greater Geelong VIC – retail workshop

Horsham VIC – Business Horsham retail presentation

Brisbane QLD – sub-consultancy project retail marketing

City of Perth WA – retail workshop

City of Perth WA - Northbridge business mix plan

City of Subiaco WA - retail workshop

City of Mandurah WA – retail mix plan

Albany WA – mainstreet/town centre management consultancy

Fremantle WA- Retail Model Plan/BID consultancy

Gosnells WA – retail mix consultancy

City of Vincent WA – retail consultancy

Streetlife Vic – retail workshop

New Zealand consulting work

Christchurch City Centre – City retail strategy & management model

Feilding Town & District – retail & business workshops

City of Manukau – retail mix analysis

Dominion Road Business Improvement District – business mix

Onehunga – retail workshops and business mix analysis

North Shore City Council – business mix analysis

Takapuna – retail development workshop

Uptown BID – business mix

Whangerei - retail workshops

Retailer projects

  • Australian Central Credit Union branches
  • Billy Baxters cafes – Golden Grove/Norwood
  • Blue Lemon Café - City
  • Party to Go - Main North Road
  • Paddy’s Spuds - foodcourt
  • Impressa Café – shopping centre
  • Suckling’s Shoes Christchurch NZ

Shopping Centre projects

  • Adelaide Arcade – shopper surveys
  • Burnside Village – marketing assessment
  • Gilles Plains – shopper surveys
  • Hallett Cove – shopper surveys
  • Regent Arcade – business mix assessment
  • Victor Harbor Central – business mix and shopper surveys
  • West Lakes Mall – centre marketing and launch plans

United Kingdom & United States

  • Philadelphia Internship – Center City BID Management.
  • USA Retail Study Tour – Los Angeles, Washington, Baltimore, Norfolk, Annapolis, Bowie.
  • UK Retail Study Tour – London, Swindon, Bristol, Birmingham, Manchester, Bedford, Edinburgh.
  • London – Heart of London, ATCM, National Awards Review.

Conferences – presenter/speaker

  • Singapore – full day marketing workshop
  • Istanbul Turkey – full day marketing workshop
  • Hong Kong – retail workshop
  • Northern Ireland BID Conference – Mainstreets in Australia
  • Association Town & City Management Liverpool UK – business mix
  • Mainstreet Australia – 5 Conferences
  • Mainstreet SA – 5 Conferences
  • International Cities ICTC – 6 Conferences
  • Town Centres New Zealand – 3 Conferences
  • World Property Conference Sydney - facilitator