SUCCESSFUL RETAIL STRATEGIES EBOOK
Can MAINSTREETS survive TOUGH economic TIMES?
DAVID WEST says 'Yes' in his MAINSTREET MANAGEMENT BOOK!
Shopping centres have enjoyed unprecedented levels of success for more than 50 YEARS and in some cases they have shifted the heart of the local community away from the MAINSTREET by offering thousands of free car parks, air conditioning and a pristine shopping environment. Using the key concepts within this book, MAINSTREETS and CITY CENTRES are using effective Management and Marketing strategies to strike back against the competition to deliver successful outcomes for the community and their retailers.
Successful Retail Strategies'
In this book we show you how to adapt successful strategies used by shopping centres for the benefit of your Mainstreet or City Centre. We provide you with strategies and ways to engage property owners, retailers and Council by developing a collective vision and working towards improving the business environment and customer experience. The book includes practical information about managing Mainstreets and City Centres, including strategies to overcome challenges created by the diverse nature of outdoor and Mainstreet environments. It features examples and case studies from around the world supported by practical and effective strategies you can apply to benefit your Mainstreet and City Centre.
- Retail Success Factors for Mainstreet
- Creating a better business mix
- Best Practice Governance for mainstreets
- Measuring successful performance
"GREAT MAINSTREETS DON'T JUST HAPPEN!"
“DAVID WEST helps us understand the critical importance of actively managing Downtowns and Neighbourhood Commercial Districts to create thriving places that draw residents and visitors again and again. His insights and comprehensive MANAGEMENT STRATEGIES BOOK – derived from years of experience in the retail industry – offers a pathway for creating and maintaining healthy Main Streets in an era of rapid change for retail.”
– Patrice Frey, President and CEO, National Main Street Centre, USA
"RETAILING - 'ONE-STOP' SHOP"
“If you are looking for 25 years of knowledge, wisdom and learning about retailing, Mainstreets and shopping strips in a ‘One Stop Shop’ then here it is. DAVID is one of the few people who has worked for private businesses, big shopping centres, local government, small business and as a consultant. He has seen it all. Here he clearly and succinctly explains all the key elements to a successful place. If you are a Local Government, a Business Association, a motivated Mainstreet trader, a consultant or a student in Place Management, Economic Development or Retailing, then I recommend you read this book.”
– Steve Bentley, Vice President, Mainstreet Australia
- Develop better governance structures
- Effective Marketing and Promotional Activities
- Developing the ‘optimal’ Business Mix
- Improving the streetscape to enhance the customer experience