"Premier Retail Marketing was appointed to conduct a market feasibility and tenancy mix analysis for the first stage of the Penrith City Centre Revitalisation. The level of detail undertaken in this assessment was exceptional and opportunities for the utilisation of findings enormous. We were extremely pleased with the level of professionalism found in dealing with Premier Retail Marketing and would be happy to recommend this company."

Amanda Craib - Penrith City Centre Association

About Premier

 

Premier Retail Marketing is a small versatile consultancy business that commenced in 2003. David West the principal consultant has over 20 years retail experience in both the public and private sector.

 

Premier can work with Economic Development Managers, Urban Streetscape Designers, Property Owners, Shopping Centre Owners, Multi-National stores, independent retailers in a high street, City centre or shopping centre.  

 

Premier Retail Marketing can provide you with professional assistance in these areas:


Parramatta - SydneyBusiness & Economic Development

  • Developing retail growth plans
  • Building a sustainable business mix
  • Assessing precincts shop by shop
  • Strategies to attract new businesses
  • Working to retain and grow current retailers
  • Store presentation and customer attraction
  • Dynamics that affect retail performance


Marketing & Promotion

  • Marketing Plans for high streets & centres
  • Developing a brand & market position
  • Conducting Mt Barker Regional Centrecustomer research
  • Media planning & placement
  • Launching newly upgraded centres
  • Finding & securing sponsorship
  • Conducting retail events & promotions


Management & Organisation

  • Business Improvement Districts BIDS
  • Place management
  • Council subsidiaries & separate rates
  • Strategies to improve cleaning & safety
  • Business plans that deliver results
  • Strategic direction with a vision
  • Philadelphia USAMeasuring progress & delivering results


Urban Design Streetscape

  • Advice on successful design elements
  • Shopfront & building presentation
  • Capital projects that work
  • Crime prevention through design CPTED


David West gained his retail experience from:

  • Retail consultant nationally & internationally 8 years
  • Manager of Rundle Mall (Adelaide) 6 years
  • Westfield Regional Marketing Manager SA/WA
  • Westfield Marketing Manager - 3 centres
  • Westfield Shopping Centre Manager
  • United States travel - 1998, 2005, 2007  
  • United Kingdom travel - 2008, 2009, 2010
  • Working in London Jan 2011 - Jan 2012
  • Europe (12 countries) 2011
 

News Feed

  • City retailers unite
    Adelaide City retailers can attract more customers through a collective marketing approach to deliver retail promotions and events.
  • Returning to Australia
    I will return to Adelaide in January to continue working with retailers and Councils to improve the business environment and retail marketing strategies.
  • Heart of London BID
    Currently working with the very professional team at the Heart of London Business Alliance on the 2012-2017 BID renewal ballot.
  • New York retail
    Visited many retail streets and centres in NY including Macys, Bloomingdales, Century 21, Madison Ave and 5th Ave. My favourite store was Eataly in the Flatiron District – an excellent concept.
  • Marketing Workshop
    David delivered a 2 hour retail marketing workshop to small retailers in the London Bridge area this morning.