"Premier Retail Marketing was appointed to conduct a market feasibility and tenancy mix analysis for the first stage of the Penrith City Centre Revitalisation. The level of detail undertaken in this assessment was exceptional and opportunities for the utilisation of findings enormous. We were extremely pleased with the level of professionalism found in dealing with Premier Retail Marketing and would be happy to recommend this company."

Amanda Craib - Penrith City Centre Association

Premier Retail Marketing is a small versatile consultancy business that commenced in 2003. David West the principal consultant has over 20 years retail experience in both the public and private sector.

 

Premier can work with Economic Development Managers, Urban Streetscape Designers, Property Owners, Shopping Centre Owners, Multi-National stores, independent retailers in a high street, City centre or shopping centre.

 

Premier Retail Marketing can provide you with professional assistance in these areas:


Parramatta - SydneyBusiness & Economic Development

  • Developing retail growth plans
  • Building a sustainable business mix
  • Assessing precincts shop by shop
  • Strategies to attract new businesses
  • Working to retain and grow current retailers
  • Store presentation and customer attraction
  • Dynamics that affect retail performance


Marketing & Promotion

  • Marketing Plans for high streets & centres
  • Developing a brand & market position
  • Conducting Mt Barker Regional Centrecustomer research
  • Media planning & placement
  • Launching newly upgraded centres
  • Finding & securing sponsorship
  • Conducting retail events & promotions


Management & Organisation

  • Business Improvement Districts BIDS
  • Place management
  • Council subsidiaries & separate rates
  • Strategies to improve cleaning & safety
  • Business plans that deliver results
  • Strategic direction with a vision
  • Philadelphia USAMeasuring progress & delivering results


Urban Design Streetscape

  • Advice on successful design elements
  • Shopfront & building presentation
  • Capital projects that work
  • Crime prevention through design CPTED


David West gained his retail experience from:

  • Retail consultant nationally & internationally 8 years
  • Manager of Rundle Mall (Adelaide) 6 years
  • Westfield Regional Marketing Manager SA/WA
  • Westfield Marketing Manager - 3 centres
  • Westfield Shopping Centre Manager
  • United States travel - 1998, 2005, 2007
  • United Kingdom travel - 2008, 2009, 2010
  • Working in London Jan 2011 - Jan 2012
  • Europe (12 countries) 2011
 

News Feed

  • City SA Magazine a great success
    The City SA Magazine has been very popular since its release. Retailers love it, customers love it and tourists love it. The Sebel, Rendezvous, Mercure, Crowne Plaza, Intercontinental, Quest and Rydges have all taken our high quality magazine on board for their guests. City businesses can book now to be a part of the August [...]
  • CitySA Magazine launched successfully
    The new quarterly magazine CitySA has been successfully launched, and more than 50,000 copies have been delivered to residents, City workers, City businesses, shoppers and visitors. Log on to www.citysa.com.au to view the first issue.
  • CitySA front cover
  • CitySA magazine street features
    The CitySA magazine will showcase the unique streets of the Adelaide CBD including Hutt St, Rundle St, Ebenezer Place, Leigh St, O’Connell St, Melbourne St and Gouger St and many other City retailers and businesses. The first 24 page edition will be released in the week commencing April 15.
  • New CitySA website – www.citysa.com.au
    Log on to the new website to learn more about the CitySA magazine that promotes retailers and businesses in the City of Adelaide.