Premier Retail Marketing can provide you with expert assistance across a broad range of disciplines including:


Parramatta - SydneyBusiness & Economic Development

  • Tenancy mix analysis & development
  • Business attraction & leasing strategies
  • Assisting & retaining current businesses
  • Store presentation & market position


Marketing & Promotion

  • Marketing strategies & plans
  • Branding & market positioning
  • Mt Barker Regional CentreCustomer & market research
  • Media planning & publicity
  • Centre launch campaigns
  • Sponsorship
  • Retail events / promotions


Management & Organisation

  • Place/street management structures
  • Clean & safe strategies
  • Business plans
  • Strategic directions
  • Philadelphia USAMeasuring results & outcomes


Urban Design Streetscape

  • Physical presentation
  • Shopfront & building presentation
  • Council infrastructure
  • Crime prevention through design
  • Budget timing & capital projects


David West gained his retail experience from:

  • 7 years as shopping Centre Marketing Manager
  • 3 years as shopping Centre Manager
  • 6 years Rundle Mall Manager contracted by Adelaide City Council
  • 7 years consulting throughout Australia & New Zealand
  • USA Retail Study Tour – Philadelphia, Bowie, Washington, Richmond, Norfolk, Los Angeles
  • UK BID Study Tour - London, Bristol, Birmingham, Manchester, Liverpool, Edinburgh
 

News Feed

Premier Retail Marketing
The Blog
  • London Congress a big success
    I recently returned from the World Congress in London. The success of BIDs/Town Management in Cities, Towns and high streets across the world was a key feature of the Conference sessions. The UK is really embracing the concept of Business Improvement Districts and how to manage them. I visited Brussels, Paris, Leamington, Milton Keynes, Bayswater, [...]
  • New Video release
    I have just recorded 4 new retail video clips about retail marketing and management in the main street. I have presented these at various conferences in Australia and New Zealand. I talk about ‘Improving the Retail Offer’, ‘Measuring Successful Performance’, ‘Marketing’ and ‘Management’. Please enjoy these short clips.
  • Practical retail workshops now available
    Retail marketing workshops are now available to help retailers develop useful marketing action plans. The workshops run for a full day or over 4 nights. Councils can help their small shop owners by facilitating this training. Contact David today by clicking here.
  • World Congress London June 2010
    I will be attending the June 2010 World Congress in London with the world’s best City / town / main street/high street managers and practicioners to discuss and consider the challenges we face and world’s best practices for improvement.
  • International Cities Conference
    I have just returned from the International Cities Conference in Geelong VIC. I presented a paper about Business Improvement Districts in the UK. The concept is very successful and I believe we will be able to adapt this model to main streets and retail precincts in Australia. The model encourages businesses to work together with [...]