Premier Retail Marketing David West
Our passion for retail will drive your success
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Premier Retail Marketing can provide you with expert assistance across a broad range of disciplines including:
Business & Economic Development
  • Tenancy mix analysis & development
  • Business attraction & leasing strategies
  • Assisting & retaining current businesses
  • Store presentation & market position


Parramatta - Sydney


Marketing & Promotion

  • Marketing strategies & plans
  • Branding & market positioning
  • Customer & market research
  • Media planning & publicity
  • Centre launch campaigns
  • Sponsorship
  • Retail events
Mt Barker Regional Centre


Management & Organisation

  • Place management structures
  • Clean & safe environment strategies
  • Business plans
  • Strategic directions
  • Measuring results & outcomes


Urban Design Streetscape

  • Physical presentation
  • Shopfront & building presentation
  • Council infrastructure
  • Crime prevention through design
  • Budget timing & capital projects
Philadelphia USA

David West gained his retail experience from:
  • 7 years as shopping Centre Marketing Manager
  • 3 years as shopping Centre Manager
  • 3 years Rundle Mall Manager employed by Adelaide City Council
  • 5 years consulting throughout Australia & New Zealand
  • USA Retail Study Tour – Philadelphia, Bowie, Washington, Richmond, Norfolk, Los Angeles


“I am pleased to say that we have been very successful following up the Action Plan part of the document you presented. Thankyou for your excellent work, we received superb value in the Parramatta Retail Development Plan. The report incorporated many items beyond the original brief which have returned great value for the City. It has also proved to be a strong starting point for the revitalisation process.”

Judith McDonald - Chair Retail Committee - Parramatta Chamber of Commerce
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