"I am pleased to say that we have been very successful following up the Action Plan part of the document you presented. Thankyou for your excellent work, we received superb value in the Parramatta Retail Development Plan. The report incorporated many items beyond the original brief which have returned great value for the City. It has also proved to be a strong starting point for the revitalisation process."
Judith McDonald - Chair Retail Committee, Parramatta Chamber of Commerce
Premier Retail Marketing provides specialist retail advice to Government, Local Councils, Property owners, Retailers and Business associations.
Key business areas are: Auditing and analysing the retail business mix, developing retail growth plans, managing and marketing main streets and retail marketing workshops for retailers. Best practice strategies include Business Improvement Districts and centralised management.
Premier Retail Marketing analyses traffic flow, access and parking, pedestrian movement, store presentation, customer shopping preferences, catchment areas and streetscape design. Business retention and business attraction plans are also developed.
David West the principal consultant has over 20 years experience as a retail consultant, main street manager and shopping centre manager. The Rundle Mall Management Authority was developed under David's guidance. Overseas experience includes New Zealand, United Kingdom, Europe, United States, Singapore, Hong Kong and Turkey.
David has keen on-street observation and analysis skills, whether he is visiting stores, watching pedestrian traffic flows or counting available car parks. His knowledge of management, marketing, business development and streetscape design is beneficial to clients. Well written, concise reports including action plans are efficiently produced and presented clearly.
Premier Retail Marketing clients include:
Heart of London Business Alliance
Assoc of Town Centre Management UK
City of Adelaide SA, City of Perth WA
City of Melbourne VIC
Christchurch City New Zealand
Parramatta City Council NSW
City of Fremantle, Mandurah WA
North Shore, Manukau Council NZ
Pacific Conferences Singapore
IMI Conferences, Turkey
Successful streets don't happen by chance (5 mins):
I will return to Adelaide in January to continue working with retailers and Councils to improve the business environment and retail marketing strategies.
Visited many retail streets and centres in NY including Macys, Bloomingdales, Century 21, Madison Ave and 5th Ave. My favourite store was Eataly in the Flatiron District – an excellent concept.
