Premier Retail Marketing has been commissioned for consultancy services by Councils and Town Centres throughout Australia and New Zealand. David’s retail knowledge and understanding in main street and shopping centre locations coupled with his professional presentation skills ensures beneficial results and outcomes.

Client Project
City of Adelaide Rundle Mall Management Coordination (1999-2002 & 2006-2009)
City of Christchurch City Mall Retail Development Plan
City of Melbourne Bourke Street Mall Service Analysis
City of Perth Northbridge Business Mix Analysis
Parramatta City Council Business Mix and Action Plan
Kings Cross Partnership Business Revitalisation Study
Penrith City Centre Business Mix Analysis & Development
City of Greater Geelong Council Staff & Councillor Retail Workshops
City of Playford Development of a Place Management Model
City of Unley Expert Panel - Retail Specialist
Mount Barker Town Centre Business & Marketing Plan Development
West Lakes Mall Grand Launch Marketing Plan preparation
Burnside Village Centre Marketing Plan Analysis & Development
Feilding New Zealand Retailer Workshops
Gawler Town Centre Retailer Workshops and Marketing Advice
Regent Arcade CBD Centre Tenancy Mix Analysis and Recommendations
Beach Road Mainstreet Management & Marketing Analysis
Victor Central Centre Tenancy Mix Analysis and Development
Renmark, Kadina Towns Business Workshops
City of Albany Business Management Model



Rundle Mall Management (6 years experience) - David successfully managed one of the most concentrated retail precincts in the southern hemisphere, Adelaide’s Rundle Mall for 6 years. The Mall is 520 metres long with more than 700 shops, 15 arcades and centres and over 200 service businesses.

The Adelaide City Council contracted David in this high profile role to establish a centralised retail management model and revitalise the precinct. David successfully applied many management and marketing techniques achieving excellent results including a stabilisation of retail market share.

Westfield Shoppingtowns (10 years experience) - David’s past roles included Marketing Manager, Centre Manager and Regional Marketing Manager for South Australia & Western Australia. David managed the grand launch campaigns for Westfield Marion and Westfield Tea Tree Plaza and was recognised as “Australian Marketing Manager of the year” in only his third year with the company. David was responsible for the development of centre marketing plans, market positioning and the annual events program.

The Regional Marketing role included responsibility for 7 shopping centres in two states. David coordinated a state marketing fund for each state in conjunction with the centre marketing managers. The very successful community program the Westfield School Sports Awards created in South Australia won a national shopping centre award under David’s direction.

Westfield Tea Tree Plaza - South AustraliaDavid gained valuable management experience as Centre Manager of two of Adelaide’s largest shopping centres - Westfield Marion and Westfield Tea Tree Plaza. The role included budget management and responsibility for maintenance, cleaning, operations and security.
 

News Feed

Premier Retail Marketing
The Blog
  • London Congress a big success
    I recently returned from the World Congress in London. The success of BIDs/Town Management in Cities, Towns and high streets across the world was a key feature of the Conference sessions. The UK is really embracing the concept of Business Improvement Districts and how to manage them. I visited Brussels, Paris, Leamington, Milton Keynes, Bayswater, [...]
  • New Video release
    I have just recorded 4 new retail video clips about retail marketing and management in the main street. I have presented these at various conferences in Australia and New Zealand. I talk about ‘Improving the Retail Offer’, ‘Measuring Successful Performance’, ‘Marketing’ and ‘Management’. Please enjoy these short clips.
  • Practical retail workshops now available
    Retail marketing workshops are now available to help retailers develop useful marketing action plans. The workshops run for a full day or over 4 nights. Councils can help their small shop owners by facilitating this training. Contact David today by clicking here.
  • World Congress London June 2010
    I will be attending the June 2010 World Congress in London with the world’s best City / town / main street/high street managers and practicioners to discuss and consider the challenges we face and world’s best practices for improvement.
  • International Cities Conference
    I have just returned from the International Cities Conference in Geelong VIC. I presented a paper about Business Improvement Districts in the UK. The concept is very successful and I believe we will be able to adapt this model to main streets and retail precincts in Australia. The model encourages businesses to work together with [...]