As a shopping centre owner or manager you can benefit by engaging Premier Retail Marketing to assist you with a range of actions to improve your centre. Our Principal Consultant David West is fully experienced in all aspects of centre management and marketing. David has managed and advised large and small shopping centres, arcades and neighbourhood centres over 25 years. He has developed and reviewed marketing plans and business plans, assessed small businesses and delivered training in beneficial marketing and promotional programs.

As a centre manager of large regional centres he was responsible for Westfield Marion and Tea Tree Plaza and as a marketing manager he marketed Westfield Marion, Tea Tree Plaza and Arndale. He relaunched Marion and Tea Tree Plaza after significant redevelopments and was responsible for implementing the State School Sports Awards program.  As Regional Marketing Manager he supported 9 shopping centres in South Australia and Western Australia.

David managed the most concentrated shopping precinct in the southern hemisphere - Rundle Mall precinct with more than 1000 businesses and 15 arcades. As a consultant he has conducted customer surveys, retail mix analyses and supported independent businesses that are not performing well. David's experience and observation skills will be of great benefit to you and your centre. He can provide a balanced view of issues affecting both landlord and tenant so that beneficial outcomes can be delivered.