"David's communication skills have allowed him to become adept at conducting retailer meetings, speaking at workshops and the media. He also has the marketing skills to deliver a range of quality programs including television, radio, press, catalogues, and retail/holiday promotions and newsletters."

Michael Harbison - Lord Mayor, City of Adelaide

Research & Analysis

 

 Understanding the dynamics that are affecting the performance of a high street or City is critical. Pedestrian flows, street heirarchy, sightlines, customer perception, traffic management and parking all contribute to the success of retailers in the high street.

 

David uses his knowledge and experience to conduct 'hands on' research.

 

Shop by shop analysis - tenancy mix, shop presentation, building condition, location, market position, window display, internal presentation, customer connection, first impressions.

 

On-street observation - passing pedestrians, passing traffic, available parking, public transport, access issues, sight lines, street presentation, dynamics affecting business.

 

Customer telephone & intercept surveys - shopping preferences, likes and dislikes, customer feedback & perception, key issues, customer comments.

 

Retailer interviews on site - retailer workshops and training sessions, overseas experience and knowledge provided to benefit Council and businesses.

 

Development of shopper catchment area maps - understand customer's trip origin, retail leakage, marketing opportunities for businesses.  

 

Secret Shopper Reports can be scheduled to assess staff management of customers.

 
 

News Feed

  • Retail work in Australia
    I am currently developing marketing plans with several small retailers in the City of Adelaide and I am working with Fremantle retailers and Council to develop a Business Improvement District to revitalise the City.
  • City retailers unite
    Adelaide City retailers can attract more customers through a collective marketing approach to deliver retail promotions and events.
  • Returning to Australia
    I will return to Adelaide in January to continue working with retailers and Councils to improve the business environment and retail marketing strategies.
  • Heart of London BID
    Currently working with the very professional team at the Heart of London Business Alliance on the 2012-2017 BID renewal ballot.
  • New York retail
    Visited many retail streets and centres in NY including Macys, Bloomingdales, Century 21, Madison Ave and 5th Ave. My favourite store was Eataly in the Flatiron District – an excellent concept.