|
Premier Retail Marketing can add value to your next project to improve the retail performance through service delivery in the following areas:
Customer/market research
- Understanding the tenancy mix
- The urban/centre design stage
- Store locations and opportunities
- Stakeholder/community workshops
- Developing a business/marketing plan
- Leasing strategies to improve the mix
- Competitive positioning
- Practical recommendations
- Revitalisation strategies
- Measurement of success
In addition to developing marketing strategies and plans, David West has experience in marketing and launching expanded shopping centres including:
- The $200 million upgrade of Westfield Marion
- The $50 million addition to Westfield Tea Tree Plaza
- Developing media plans and budget for the launch of West Lakes
David’s experience and understanding of local government needs and private enterprise objectives can be of valuable assistance to Councils, shopping centre owners and business associations. The integration of public and private space is a key factor in the delivery of successful projects benefiting communities and town centres.
David worked closely with the Adelaide City Council to create the Rundle Mall Management Authority in 2008. The management model is a like a Business Improvement District responsible for management, marketing, business development and streetscape improvements. The Rundle Mall precinct has over 1000 businesses including 700 retailers and raises an annual levy of $2 million for the delivery of marketing and management.
The assessment of retail mix includes shop by shop audits and the development of a master list and retail category listing. In Penrith City Centre a total 1000 businesses and services were documented, while almost 900 businesses were documented in Kings Cross and Parramatta.
|