"I write as a commercial property owner (office building, car park and retail) of property in Rundle Mall and as such I am in awe of what David has achieved almost single handedly and with extremely limited funding. The danger aspect and filthiness which had previously been associated with Rundle Mall have also been rectified under David's relentless efforts and ideas."

Naomi Triguboff Travers - Property Owner, Rundle Mall

 

Specialist Services offered by Premier Retail Marketing include:

  • Business mix analysis - store by storeKings Cross - Sydney
  • Develop retail growth plans
  • Conduct customer research

 

  • Develop marketing strategies 
  • Marketing workshops for retailers
  • Advise on streetscape design

 

  • Identify successful store locations
  • Business and community workshops
  • Develop Business plans and marketing plans

 

  • Develop leasing strategies
  • Highlight competitive strengths
  • Implement launch campaigns and plans

 

  • Develop revitalisation strategies
  • Measuring progress and success


David has retail experience working in the private and public sector. The integration of public and private space is a key factor in the delivery of successful projects benefiting communities and town centres. He is passionate and knowledgable about Business Improvement Districts as an effective management strategy that can be applied successfully across the world.

David worked closely with businesses and the Adelaide City Council to create the Rundle Mall Management Authority. The management model is a like a Business Improvement District responsible for management, marketing, business development and streetscape improvements. The Rundle Mall precinct has over 1000 businesses including 700 retailers and raises an annual levy of $2 million for the delivery of marketing and management. 

 

 David's on street analysis skills are unique. He personally spends time in the street observing people, traffic, cleaning, shoppers and retail stores and quickly assess what factors are helping the retail shops and businesses and what is hindering them.
 

News Feed

  • City retailers unite
    Adelaide City retailers can attract more customers through a collective marketing approach to deliver retail promotions and events.
  • Returning to Australia
    I will return to Adelaide in January to continue working with retailers and Councils to improve the business environment and retail marketing strategies.
  • Heart of London BID
    Currently working with the very professional team at the Heart of London Business Alliance on the 2012-2017 BID renewal ballot.
  • New York retail
    Visited many retail streets and centres in NY including Macys, Bloomingdales, Century 21, Madison Ave and 5th Ave. My favourite store was Eataly in the Flatiron District – an excellent concept.
  • Marketing Workshop
    David delivered a 2 hour retail marketing workshop to small retailers in the London Bridge area this morning.