Premier Retail Marketing can add value to your next project to improve the retail performance through service delivery in the following areas:

  • Kings Cross - SydneyCustomer/market research
  • Understanding the tenancy mix
  • The urban/centre design stage
  • Store locations and opportunities
  • Stakeholder/community workshops
  • Developing a business/marketing plan
  • Leasing strategies to improve the mix
  • Competitive positioning
  • Practical recommendations
  • Revitalisation strategies
  • Measurement of success


In addition to developing marketing strategies and plans, David West has experience in marketing and launching expanded shopping centres including:

  • The $200 million upgrade of Westfield Marion
  • The $50 million addition to Westfield Tea Tree Plaza
  • Developing media plans and budget for the launch of West Lakes


David’s experience and understanding of local government needs and private enterprise objectives can be of valuable assistance to Councils, shopping centre owners and business associations. The integration of public and private space is a key factor in the delivery of successful projects benefiting communities and town centres.

David worked closely with the Adelaide City Council to create the Rundle Mall Management Authority in 2008. The management model is a like a Business Improvement District responsible for management, marketing, business development and streetscape improvements. The Rundle Mall precinct has over 1000 businesses including 700 retailers and raises an annual levy of $2 million for the delivery of marketing and management. 

 

 

The assessment of retail mix includes shop by shop audits and the development of a master list and retail category listing. In Penrith City Centre a total 1000 businesses and services were documented, while almost 900 businesses were documented in Kings Cross and Parramatta.
 

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The Blog
  • London Congress a big success
    I recently returned from the World Congress in London. The success of BIDs/Town Management in Cities, Towns and high streets across the world was a key feature of the Conference sessions. The UK is really embracing the concept of Business Improvement Districts and how to manage them. I visited Brussels, Paris, Leamington, Milton Keynes, Bayswater, [...]
  • New Video release
    I have just recorded 4 new retail video clips about retail marketing and management in the main street. I have presented these at various conferences in Australia and New Zealand. I talk about ‘Improving the Retail Offer’, ‘Measuring Successful Performance’, ‘Marketing’ and ‘Management’. Please enjoy these short clips.
  • Practical retail workshops now available
    Retail marketing workshops are now available to help retailers develop useful marketing action plans. The workshops run for a full day or over 4 nights. Councils can help their small shop owners by facilitating this training. Contact David today by clicking here.
  • World Congress London June 2010
    I will be attending the June 2010 World Congress in London with the world’s best City / town / main street/high street managers and practicioners to discuss and consider the challenges we face and world’s best practices for improvement.
  • International Cities Conference
    I have just returned from the International Cities Conference in Geelong VIC. I presented a paper about Business Improvement Districts in the UK. The concept is very successful and I believe we will be able to adapt this model to main streets and retail precincts in Australia. The model encourages businesses to work together with [...]