SUCCESSFUL RETAIL STRATEGIES EBOOK
Can MAINSTREETS survive TOUGH economic TIMES?
DAVID WEST says 'Yes' in his MAINSTREET MANAGEMENT BOOK!
Shopping centres have enjoyed unprecedented levels of success for more than 50 YEARS and in some cases they have shifted the heart of the local community away from the MAINSTREET by offering thousands of free car parks, air conditioning and a pristine shopping environment. Using the key concepts within this book, MAINSTREETS and CITY CENTRES are using effective Management and Marketing strategies to strike back against the competition to deliver successful outcomes for the community and their retailers.
'Mainstreet Management:
Successful Retail Strategies'
In this book we show you how to adapt successful strategies used by shopping centres for the benefit of your Mainstreet or City Centre. We provide you with strategies and ways to engage property owners, retailers and Council by developing a collective vision and working towards improving the business environment and customer experience. The book includes practical information about managing Mainstreets and City Centres, including strategies to overcome challenges created by the diverse nature of outdoor and Mainstreet environments. It features examples and case studies from around the world supported by practical and effective strategies you can apply to benefit your Mainstreet and City Centre.
RETAIL STRATEGIES
VIDEO.
Key Chapters
- Retail Success Factors for Mainstreet
- Creating a better business mix
- Best Practice Governance for mainstreets
- Measuring successful performance
"GREAT MAINSTREETS DON'T JUST HAPPEN!"
“DAVID WEST helps us understand the critical importance of actively managing Downtowns and Neighbourhood Commercial Districts to create thriving places that draw residents and visitors again and again. His insights and comprehensive MANAGEMENT STRATEGIES BOOK – derived from years of experience in the retail industry – offers a pathway for creating and maintaining healthy Main Streets in an era of rapid change for retail.”
– Patrice Frey, President and CEO, National Main Street Centre, USA
"RETAILING - 'ONE-STOP' SHOP"
“If you are looking for 25 years of knowledge, wisdom and learning about retailing, Mainstreets and shopping strips in a ‘One Stop Shop’ then here it is. DAVID is one of the few people who has worked for private businesses, big shopping centres, local government, small business and as a consultant. He has seen it all. Here he clearly and succinctly explains all the key elements to a successful place. If you are a Local Government, a Business Association, a motivated Mainstreet trader, a consultant or a student in Place Management, Economic Development or Retailing, then I recommend you read this book.”
– Steve Bentley, Vice President, Mainstreet Australia
KEY STRATEGIES
GOVERNANCE
In Chapter 8 David describes the Best Practice Governance for mainstreets and retail centres.
- Develop better governance structures
- Effective Marketing and Promotional Activities
DEVELOPING RETAIL PLANS
In Chapter 9 David explains how to Create a Better Business Mix by creating partnerships between the private and public sectors.
- Developing the ‘optimal’ Business Mix
- Improving the streetscape to enhance the customer experience
RETAIL SUCCESS FACTORS
Chapter 3 is a must read as David identifies the Key Success Factors that must be managed to achieve the desired results.
KEY MESSAGES FROM THE BOOK
"Baseline service delivery is no longer good enough as customers want more"
"Who is responsible for the fine details that affect the customer experience"
"The BID model has proven effective in small business precincts because the collective strength of the businesses is harnessed and the benefits delivered"
"Mainstreets have learned that here are many lessons the can learn from shopping centres"
"The task to develop the business mix is one of the most important improvements a precinct can make"
"Shopfront improvement grants can make mainstreets more attractive"
"It is time to take hold of opportunities created by best practice mainstreet management models in the world i.e. Business Improvement Districts"
"Businesses contribute a percent of their rent/outgoings to a collective marketing fund"
