Premier Retail Marketing has been engaged by Councils across Australia and and overseas. David has worked with the City of Adelaide for 9 years in the role of Rundle Mall Manager, and in the Economic Development team when he developed the ‘Experience Adelaide’ City Retail Strategy. He also conducted a Central City Retail Review for Christchurch NZ in 2019. David can deliver large and small projects to boost the City and mainstreet economy.


City of Onkaparinga – Buy Local campaign review

Alexandrina Council – Cadell Mainstreet Retail Review

Christchurch City Council – Retail Review and Toolkit

  City of Holdfast Bay – Jetty Road Retail Strategy Development

City of Adelaide – Mainstreet Review – Hutt, O’Connell & Grote St

City of Bunbury WA– Business Workshop

City of Fremantle – Retail Model Development

City of Sydney – Business Improvement Districts Report

Queanbeyan – Palerang Council NSW – Retail Growth Plan

City of Holdfast Bay – Jetty Road Governance Review

City of Onkaparinga – Review of Business Associations

City of Unley  – Business Stakeholder Analysis

City of Charles Sturt – Woodville Road Tenancy Mix Review

Dominion Road, Auckland  – Business Mix Review

City of Salisbury  – City Centre Business Mix Review

City of Mount Gambier  – Business Workshop Presentation


DAVID’s unique experience in the private and public sector is an advantage for your Council. He can balance the needs of small businesses and the desired outcomes the Council and stakeholders want to achieve. He understands the Council process and policy through his years of writing Council reports, and he understands the pressure on small business to increase pedestrian count and achieve retail success. David conducts onsite research through observation, supports it with desk research and he delivers practical actionable plans. Developing Business Mix plans provides Council with strategic intent to improve a Mainstreet and provides a clear guide for property owners and leasing agents supported by appropriate zoning and usage recommendations.