Shopping Centres

Premier Retail Marketing has been engaged by the owners of neighbourhood centres, CBD centres Arcades and country centres to work with retailers, conduct research and develop action plans to help the centres grow. David has managed some of the largest Westfield Centres in Australia including Marion, Tea Tree Plaza and Arndale. Shopping Centre owners value his experience in management, marketing and tenancy mix development. He can provide a balanced view on issues affecting both landlords and tenants.

Shopping Centre Experience

David launched two significant shopping centre developments at Marion and Tea Tree Plaza in addition to his role as Westfield Regional Marketing Manager for six shopping centres in South Australia and Western Australia. As the manager of Rundle Mall in the CBD, he was responsible for the delivery of the marketing plan for the precinct that included working closely with 15 shopping centres and arcades. He has been engaged by many city, suburban and country centres for advice on retail marketing and management. David’s experience and retail understanding of shopping centres will provide clear direction for your centre.


Shopping Centre Customer Research

Premier Retail Marketing has been engaged by the shopping centre management of the centres below to conduct customer surveys, conduct business interviews, analyse the business mix and assess competitor centres. Case studies include Seaford, Gilles Plains, Adelaide Arcade, Hallett Cove, Mount Barker Central and Victor Central. David’s ten years experience managing and marketing Westfield Marion, Tea Tree Plaza and Arndale was complemented by a regional role responsible for marketing of all South Australian centres and Western Australian centres. 

Shopping Centre Business Mix

Premier Retail Marketing has been engaged to analyse the business mix and assess competitor centres to map a path of business mix development. David’s ten years experience managing and marketing large shopping centres and over twenty years working with mainstreets will benefit your retail property. Using proactive strategies David has ‘hands on experience’ introducing business attraction strategies to keep the business mix fresh and appealing. If you are not happy with the quality of retail businesses setting up in your mainstreet you should call David to assess the mix.

Shopping Centre Marketing

David introduced many new marketing strategies into Rundle Mall following ten years at Westfield. While at Westfield he received shopping centre awards for the launch of Marion, the launch of Tea Tree Plaza implementing successful community programs like the Westfield School Sports Awards. he won a special National Marketing Award for his delivery of marketing and promotional programs at Westfield Arndale. The delivery of 6 years of high quality retail marketing and promotions in Rundle Mall caught the attention of many of the arcade managers and retailers. 

Shopping Centre Projects

  • Adelaide Arcade – Adelaide CBD
  • Fed Square – Melbourne
  • Gilles Plains Shopping Centre – SA
  • Secret Harbour – Regional WA
  • Seaford Shopping Centre – SA
  • Mount Barker Central – SA
  • Raine Square – Perth CBD
  • North Park Shopping Centre – SA
  • Wanneroo – WA
  • Hallett Cove – SA
  • Mount Gambier – Country SA
  • Southgate Square – SA

Photo Credits – Botany Downs – AMP Capital