Town Centres

Town Centres are our smaller Central Business Districts for the regional areas of the country. They are the economic foundation and heart of the local communities that they serve. The mainstreet success factors should be analysed so that key priorities can be identified and action plans developed. It has been proven many times that finding that authentic offer for customers and visitors can have a profound impact on the regeneration of that town. A unique destination or attraction can provide the answer but work needs to be done to ensure that presentation of the whole town matches exceeds customer expectations. 

Premier Retail Marketing has been engaged with many town centres including Renmark, Mildura, Albany, Gosnells, Stirling, Geelong, Mount Barker, Victor Harbor, Onehunga and Takapuna. David understands the challenges of town centres and smaller precincts through his many projects across Australia and New Zealand. Discover how he can help you develop the retail mix, improve the governance and marketing or develop effective communication strategies with your retailers.

The strength of Town Centres

Town Centres are the focal point of regional communities and they face many unique problems of the local area but other problems are very consistent with larger centres. A key factor for success of any town centre is based on its unique and authentic offering to customers. Visitors want to see the quirky gift shop and the shoe repairer who also repairs saddles. The unique brand of a town centre should be the key factor in why it shines and stands out from others. Town centres need partnerships to work because it is extremely difficult for individuals to develop an overall brand that attracts customers.

Working in Town Centres

Mildura #1


Premier Retail Marketing completed a Business Needs Survey and retail analysis to complement the extensive economic and design analysis being delivered by JENSEN Plus as key elements of the CBD Revitalisation Project. The business sector was asked about governance, marketing & promotion, business mix and streetscape to help shape strategies moving forward.

“Council has found the Retail Report Card has complemented the Urban Design Framework project due to the streetscape improvements that are complemented by high standards of mainstreet management, marketing, event delivery and proactive business searches for new shops and services. We also received an excellent governance score that can be assessed annually.” 

Danielle Hobbs – Managing Director City Heart Mildura.


Renmark #2

South Australia

The Renmark Retail Report Card provided a snapshot of the business environment and formed the foundation for strategies, actions and improvements over the next twelve months. The Report Card provided a results benchmark that can be compared year on year internally and externally against other successful examples.

“In a time of quick decision making and uncertainty the Retail Report Card was easily adaptable to how Council could best support the Renmark business community during the recent floods.” 
Dara Frankel – Economic Development Officer – Renmark-Paringa Council.


Town Centre Favourites

  • Loxton, SA
  • Tanunda, SA
  • Hahndorf, SA
  • Albany, WA
  • Geelong, VIC
  • Ballarat, VIC
  • McLaren Vale, SA
  • Brighton, UK
  • York, UK
  • Bury St Edmunds, UK
  • Takapuna, NZ
  • Waterford, Ireland

Photo Credits – Auckland – iShootPhotosLLC

Mildura – City Heart